Facebook Starts Testing Reactions

In a big week for Facebook, Mark Zuckerberg has posted that they are testing a new, more expressive Like button – they’re calling it ‘Reactions’. Initial testing is being carried out in Ireland and Spain before it is rolled out elsewhere.

As the Facebook CEO explains,

For many years though, people have asked us to add a “dislike” button. Not every moment is a good moment, and sometimes you just want a way to express empathy. These are important moments where you need the power to share more than ever, and a Like might not be the best way to express yourself.

At a recent Townhall Q&A, I shared with our community that we’ve spent a lot of time thinking about the best way to give you better options for expressing yourself, while keeping the experience simple and respectful. Today we’re starting to test this.

Reactions gives you new ways to express love, awe, humor and sadness. It’s not a dislike button, but it does give you the power to easily express sorrow and empathy — in addition to delight and warmth. You’ll be able to express these reactions by long pressing or hovering over the Like button.

.Initial reactions seem to mixed, with many welcoming the new button, while others wish they already had a ‘dislike’ button so that they could dislike his post. Well, with almost 1.5 billion users, you’re not going to please all the people all the time.

What will be interesting is to see if they different ‘Reactions’ options will have varying weight on Facebook’s engagement algorithm.

More To Explore

Scroll to Top

Book Your Discovery Call

Book your 15-minute Discovery Call with me – the calendar shows days and times that are available. This is your opportunity to explore the options available and gain a clearer idea of what would suit you best.

I’m looking forward to learning more about your business.

Andrew McEwan

Do you have a general question about what we do? Here's how to get in touch...

Email

Drop us an email at [email protected]

Telephone

Call FREE 0800 634 92 96 or 01573 440355

Our normal office hours are:
Monday to Friday 8.30am – 5.30pm

Live Chat

Check the Live Chat tab at the bottom right of the page to see if we’re online right now.

Voicebank

Please use our Support service if you are a customer and you are experiencing issues with any of the services we directly provide for you, or if you would like to request updates, amendments, etc. We will get back to you as quickly as possible.

Email

Send an email to [email protected] and a support ticket will be automatically raised for you. You will be notified by email when we have responded to it.

Clicking the button below will open a new email for you, already addressed to [email protected].

Voicebank

Call our Support Voicebank on 0333 335 0056 and leave a message. Remember to leave your name, details of the issue you’re experiencing and the best way to reach you.

We’ll get back to you as soon as possible for any further info that we need to resolve your issue and to keep you updated on progress.

Please use our Support service if you are a customer and you are experiencing issues with any of the services we directly provide for you, or if you would like to request updates, amendments, etc. We will get back to you as quickly as possible.

Email

Send an email to [email protected] and a support ticket will be automatically raised for you. You will be notified by email when we have responded to it.

Clicking the button below will open a new email for you, already addressed to [email protected].

https://securecart.andwedothis.com/jumpstart/